![]() "As a podcast creator, I'm very interested in Apple's new Podcast Subscription Service," Stephen Robles, the host of the " AppleInsider Podcast," which recently launched a membership program, told Insider. That's certainly a smart move if the goal is to win the fight against Spotify, but it's definitely a departure from the company's hands-off approach that won it so much goodwill with the podcast industry. Now, Apple's essentially turned its Podcasts app into a creator-centric version of the App Store, selling subscriptions to your favorite show instead of your favorite productivity app.Īt the same time, it's creating a wall around its own podcast ecosystem in a way it hasn't before. It was only this year that Spotify's efforts finally pushed it over the top, with 28.2 million users. That's impressive considering it built that audience without really even trying. It continued to support the directory and made updates to the app - even bringing it to the Mac - but did not much else.Įven still, Apple's podcast app has 28 million users. ![]() ![]() While Spotify was busy building its platform, Apple mostly left podcasts alone. Meanwhile, Apple seemed not to be paying attention to what was happening with podcasts. Spotify has even accused Apple of anti-competitive practices, most recently with the introduction of Apple One, and is a part of the group of developers that has challenged Apple's control over the App Store. Spotify and Apple have battled for years over streaming music. Their new offering is remarkably similar to what Apple just announced. That's different than what most people expected Spotify to do, which is launch a paid service similar to what it offers for music streaming, where users would pay $10 a month to listen to ad-free podcasts or shows that are exclusive to the paid tier. This spring, Spotify says it will start testing a subscription service that allows podcast creators to offer exclusive content to listeners who pay a monthly fee.
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